🔥 Build Apps That Actually Drive Revenue:

Digital Awesome - https://www.digitalawesomeapps.com/

Brady Halse - / bradyhalse

In this episode of the GDM Podcast, we’re joined by Brady Halse, co-founder of Digital Awesome, the team behind 300 live dispensary apps and a new wave of brand apps. We dig into what makes an app convert, why webview wrappers fail, and how to use push notifications without risking 10DLC SMS fines.

From true POS and rewards integrations to Target-style promo UIs, raffles, and Android shopping that actually works, Brady breaks down what top operators are doing to turn app users into higher LTV customers.

🎯 Thinking about an app but worried it won’t get used?

📲 Wondering if push beats SMS for cannabis retention?

🤖 Curious how they got vapes and Android checkout approved?

This episode is your playbook for apps that sell, not just apps that exist.

📖 Download Our Free Cannabis Marketing Cheatsheet:

https://greendispensarymarketing.com/...

💻 Sell More Ounces, Bongs & Premium Products:

https://greendispensarymarketing.com/...

In This Episode, We Unpack:

✅ 300-dispensary milestone and what the data says about adoption

✅ Why custom, fully integrated apps beat webview apps every time

✅ Push notifications as the safe retention channel vs risky SMS 10DLC

✅ Brand apps 101: product locators, drops, Discord-style communities, rewards

✅ Budtender tabs, training, and virtual farm tours inside the app

✅ True POS, ecom, and rewards integrations for one-tap checkout

✅ Target-style promo browsing that maps deals to live inventory

✅ Raffles, reorder buttons, and “you might also like” carts that lift AOV

✅ Multi-store search so customers find in-stock products across locations

✅ Android shopping solved - how Digital Awesome handles it

✅ Launching as an update when you already have an app and users

🔥 Key Highlights:

📌 “If you can’t shop natively, it’s not an app. It’s a shortcut.”

📌 App users open 7-12 times a week on average and buy more often

📌 93% of downloads stay active at 90 days with the right UX and promos

📌 The real cost of bad apps: support time, churn, and lost brand trust

📌 Why you should download a vendor’s live apps before you sign

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