Ever wondered why your meticulously crafted B2B emails sometimes vanish into the digital ether instead of landing in your prospect’s inbox? In this episode, we speak with Benny Rubin, founder and CEO of Senders, a platform that has mastered the science (and art) of email deliverability and cold outreach. Benny’s journey, which improbably began in the world of music, took a sharp turn into B2B sales and tech entrepreneurship, with his teams generating hundreds of millions in pipeline for big-name brands like Starbucks, Visa, and Coca-Cola.

But why is something as basic as getting an email delivered such a huge challenge for marketers, especially when 61% cite it as a top hurdle? Benny breaks down the secret sauce behind high-performing cold emails, from technical game-changers like DNS records to innovative strategies that move leads down the funnel without the hard sell.

If you think email marketing is just about catchy subject lines and clever copy, get ready for a reality check. Benny reveals the hidden gaps no one’s talking about, and what separates successful email campaigns from the rest. Whether you’re at a startup searching for product-market fit or at a scale-up hungry for predictable growth, this episode will change the way you think about your inbox.

Some areas we explore in this episode include:

• Benny Rubin’s Journey – Transitioning from a music background to founding Senders and working in email deliverability and B2B sales.
• Unit Economics – The importance of understanding core business economics, especially in smaller businesses.
• Email Deliverability Fundamentals – Core technical essentials: domains, IP addresses, and DNS records.
• Common Email Pitfalls – Misconceptions, basic technical errors, and the problem with chasing random tactics.
• Technical vs. Messaging Strategy – The need to balance infrastructure fixes with crafting resonant messaging.
• Cold Email as a Growth Channel – Real-world examples and how cold email is used for pipeline and revenue generation.
• Lead Generation Tactics – Using cold email to nurture leads by inviting them to communities, roundtables, or events.
• Role of Content & Education – Why educating teams and prospects around email is critical for results.
• Iterative Messaging – The value of flexibility and testing in cold email campaigns.
• Industry Noise & Misinformation – The abundance of poor or narrowly-informed cold email advice online.
• And much, much more...