Most brokerages are stuck in an arms race—offering the same tools, the same training, the same everything. And here’s the kicker: Joel Diaz says 99% of agents aren’t even using what their brokerages provide.

In this conversation, Joel (Director of Operations at RE/MAX Lehigh Valley) walks through exactly how his leadership team evaluates services. Not just the obvious costs, but the hidden ones—training time, operational drag, and whether something will actually get adopted.

We answer questions like - how much time should you give a new service before pulling the plug? How should you evaluate services? And most importantly, what tools truly support agents? Answers to these questions are key.

The result? Trust. Agents know that if leadership is presenting something, it’s been vetted. It fits. It’s not just noise.

When you’ve made the top-line decision about what kind of brokerage you are, a thousand downstream decisions get easier. You’re not trying to be all things to all agents. You’re serving the agents you hired, the way they actually do business.

We also talked about the training gap for experienced agents, the virtuous flywheel of interconnected services, and why having honest conversations in leadership meetings matters more than any tool you could buy.

If you’re on a leadership team trying to figure out what to keep, what to cut, and what to bet on next—this one’s for you. Enjoy!

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