About a year into my business I started a video series that airs on the @thirstdrinks Instagram page called Thirsty Mom TV in which I run around Salt Lake City talking to the "Thirsty Moms" as I call them. The reason is because early on I identified that a large majority of my customer base were mothers. In attempt to bring value in my content, I started speaking to them directly. Tonight I posted my 67th episode. Over the years it has evolved into value through humor as I run around week after week making a fool of myself talking to the Thirsty Moms. It is just another way for me as a business owner to connect with my customers and have a real and authentic relationship. Go follow @thirstdrinks on Instagram and catch me week after week on Thirsty Mom TV. What creative ways do you connect and bring value to your customers?