Why does a B2B business need a podcast? How do you launch and grow a podcast? What does it take to be successful in the world of podcasts? Podcast guru James Carbary of Sweet Fish Media joins me in this episode of Content Callout to share the strategies he’s used to build successful B2B podcasts—over and over again. 

Outline of This Episode

• [1:55] James’ background + Sweetfish Media
• [3:52] Why a B2B business NEEDS a podcast
• [5:59] Contextualized and niche-specific content 
• [9:09] How to get started with a podcast
• [12:08] Mistakes to avoid with your podcast
• [14:47] PPC campaigns to drive subscriber growth
• [17:11] What analytics tools are helpful?
• [21:00] How to format your podcast for discoverability
• [25:00] Dedicate your time and put in the effort
• [28:50] How to connect with James Carbary

Resources & People Mentioned

• Podcasting for Business: A 26-Step Process
• The Crafting Culture Podcast
• The Breaking Brand Podcast
• The Brandwagon Interviews
• Ann Handley
• Jay Baer
• Gaetano DiNardi
• Rand Fishkin
• Anchor
• Casted
• Chartable

Connect with James Carbary

• Connect on LinkedIn
• Follow on Twitter
• Sweet Fish Media

Connect With the Content Callout Team

• https://ContentCallout.com

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