We've talked a lot on this show about how your internal culture informs your external product and brand, and that is definitely still true. But this week we look at this dynamic from the other direction - how a customer-centric mindset should influence the way you think about your company's culture.

This idea has a name - "Employee Experience" - and it's top-of-mind for CEOs and people-focused leaders at high performing companies.

And sure, it's a bit of a buzzword, but in a tight candidate market, understanding Employee Experience can have a huge impact on your business.

To help us demystify all things Employee Experience, we have a fantastic interview with Kelly Keegan, the Sr. Director of People at SnackNation.

Kelly has more than a decade of experience supporting and driving the rapid growth of organizations, from start-ups to Fortune 500s.

In this interview, Kelly explains why Employee Experience is such a powerful concept (especially right now) and how it can set your company up for that next big growth stage.

Here's Kelly Keegan, the Sr. Director of People at SnackNation.

Links

• Connect with Kelly on LinkedIn.

Brand Builder is a co-production of SnackNation and ForceBrands.