To have a true view of the customer, a new orientation must emerge starting with a centralized data platform for the customer. Enter the CDP.

Why a Customer Data Platform?

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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Why a Customer Data Platform?

Why a Customer Data Platform?