In the first episode of the Digitisation Diaries Wayne and Barry explain a little about why they wanted to start it in the first place. Highlight how important digitisation is in the grand scheme of things. Touching on subjects like the fear of change, the inevitability of technology moving forwards but also the massive massive potential ahead.

An open, authentic discussion with Wayne in Ireland, Barry in the UAE discussing some of the digitisation and digitalisation happening in each country. As well as highlighting a bold move from a brand you'll almost certainly be familiar with.