Talking Clean with Irene

Why a green leaf on the label doesn’t make a product natural


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If there’s one iconic natural beauty brand, trust me, the subject of this episode is it! I’m talking about Weleda, around for over 90 years and recognised all over the globe with its classic and colourful packaging.

In this week’s show I speak to Jayn Sterland, Managing Director of Weleda in the UK. Jayn absolutely lives and breathes everything natural beauty, and as someone who’s been named the winner of “Who’s Who in Natural Beauty” for three years in a row, she definitely knows what she’s talking about!

Weleda is THE original natural skin care company and the epitome of clean beauty, but they like to do things differently – they’re farmers as well as pharmacists! Jayn and I chat about how Weleda products are centred around health, the body and the environment right from the very beginning of the production process – seriously, right down to the time of day that their plant ingredients are harvested.

We also delve deep into the issue of greenwashing, which Jayn tells us has unfortunately become rampant in the mainstream beauty industry. An absolute expert on this topic, Jayn shares exactly what greenwashing actually is, why it’s a problem for consumers and how we can stay informed. Join Jayn and I as we tackle these tricky topics but also get optimistic about the future of natural health and beauty.

 

Key takeaways:

  1. Weleda has been 100% natural and organic for over 90 years – since 1921!
  2. The formula for their bestselling Skin Food has not changed at all since 1926.
  3. Skin Food is a staple in Victoria Beckham’s skin care (as well as countless other celebs and public figures worldwide!)
  4. According to Jayn, “greenwashing” may trick consumers into thinking a product is natural or organic when it’s not – to avoid it, we should read the labels and do our own research. Don’t trust the fact that the product has a green leaf on it.
  5. Weleda’s plant ingredients are grown on their own biodynamic farms around the world and are harvested at just the right moment, when the key properties are their most potent.
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    Links and resources:

    • https://www.nourishedlife.com.au/brand/weleda.html
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          Talking Clean with IreneBy Irene Falcone from Nourished Life