
Sign up to save your podcasts
Or


A greeting card is a folded piece of paper. So why does it cost seven dollars?
The answer isn't the paper, the ink, or even the foil. It's the system built around selling it to you — and once you see it, the price makes a lot more sense.
Business Everywhere explains the business logic behind everyday things.
By Business EverywhereA greeting card is a folded piece of paper. So why does it cost seven dollars?
The answer isn't the paper, the ink, or even the foil. It's the system built around selling it to you — and once you see it, the price makes a lot more sense.
Business Everywhere explains the business logic behind everyday things.