Questions with a Podcast Booking Agent

Why a Lead Magnet is Essential for Podcasting


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Why a Lead Magnet is Essential for Podcasting 🧲

Q: Do you think it's important to have lead magnets already built out before booking on shows?

A: Yes, but if you don’t have one yet, don’t let that stop you from doing podcasts!

🎤 Understand Your Goals:

  • Early Goals? If you’re just starting and aiming to build your SEO and network, a lead magnet isn’t essential right away. Dive into podcasting to gain experience and connections.

  • Lead Gen Focus? If you're using podcasts primarily for lead generation, having a lead magnet can significantly enhance your results. It attracts listeners and helps track the success of your efforts.

  • 📈 Evaluate & Adapt:

    • Monitoring Effectiveness: With a lead magnet, you can determine which podcasts are most beneficial for your goals. This insight helps you focus your efforts where they count most.

    • Dynamic Strategy: Don’t have a lead magnet yet? Don’t wait. Start interviewing and use the time to refine your messaging and presentation skills.

    • 🚀 Maximize Impact:

      • Launch Ready: Once your lead magnet is in place, you’ll be fully prepared to leverage it, having honed your podcasting skills and narrative.


      • 🔍 Actionable Takeaway: Lead magnets are powerful, but they aren’t a prerequisite for starting podcast interviews. Align your podcasting strategy with your immediate objectives, and let that guide your decision on when to introduce a lead magnet.

        Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠⁠⁠⁠⁠https://bit.ly/3zlEnVb⁠⁠⁠⁠⁠⁠

        Website - ⁠⁠⁠⁠⁠⁠https://www.outlieraudio.com⁠⁠⁠⁠⁠⁠

        Outlier Audio Instagram - ⁠⁠⁠⁠⁠⁠https://www.instagram.com/outlieraudio/⁠⁠⁠⁠⁠⁠

        Personal Instagram - ⁠⁠⁠⁠⁠⁠https://www.instagram.com/spencercarpenter/⁠


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        Questions with a Podcast Booking AgentBy Spencer Carpenter / Outlier Audio