Nonprofit Storytellers

Why a nonprofit built relationships with the media — and stoked a local controversy


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Eat Greater Des Moines is best known for its food rescue program, but the nonprofit is working to do far more — such as change the food system to make it better for everyone.

In this interview with Executive Director Aubrey Alvarez, we discuss the importance of nonprofits reaching out and working with the media, regardless of the public relations or marketing budget.

Alvarez has earned a reputation for being bold in sharing (sometimes controversial) stories with newspapers, television stations, business journals, online news outlets, and others. In the podcast, we talk about:

  • Why she reached out to the media when she co-founded the nonprofit
  • How she's cultivated relationships with the press
  • Why she was brutally honest about challenges — and decided to share her story instead of saying "no comment."
  • Why she continues to speak to the media to advance the nonprofit's mission and effort to change the food system

Link: https://www.eatgreaterdesmoines.org

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Nonprofit Storytellers features the stories of how not-for-profit professionals are sharing their organization's story. From outreach to marketing to fundraising, host Mackenzie Walters leaders on how they accomplished their goals through smart storytelling.

→ More episodes and additional articles: www.nonprofit-storytellers.com

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→ Nonprofit Storytellers is published by StoryStruck Marketing. It's editorially independent. It's hosted and edited by owner Mackenzie Walters, a national award-winning journalist.

Thank you to our podcast advertisers:

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Nonprofit StorytellersBy Mackenzie Walters