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In this episode of Sustainability Matters Today, I interview Paul Shapiro, the author of the national bestseller Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World, the CEO of The Better Meat Co., a four-time TEDx speaker, the host of the Business for Good Podcast, and #Champion on Revolutionizing Food through Sustainable Plant-based Blended Meat.
Providing a sustainable solution to the globally rising demand of meat, Paul founded The Better Meat Co., a B2B company helping food-sellers enhance their meat products through blending innovative plant protein formulas into ground meat products. The Better Meat Co gets its name because their blends enhance the taste, nutrition, and the sustainability of meat products, all in a cost-competitive way.
The award-winning business has recently partnered with Perdue Food, the number one brand of fresh chicken in the US, in producing the first-of-its kind chicken nuggets blended with plants and vegetables.
In 2018, Paul released the book, “Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World”, the first book to explore the work of start-up businesses that are growing real animal products outside of the animal.
Please make sure to subscribe to the Sustainability Matters Today podcast to learn more about other champions of sustainability like Paul.
I hope you enjoy the episode!
Resources:
Instagram: @thebettermeatco
Facebook: @BetterMeatCo
Website: https://www.paul-shapiro.com
Clean meat book website: https://www.cleanmeatbook.com
Podcast: http://www.businessforgoodpodcast.com
Brewer’s Yeast: https://www.healthline.com/health/brewers-yeast
BluNalu: https://www.bluenalu.com
Rennet: https://en.wikipedia.org/wiki/Rennet
Campylobacter: https://www.cdc.gov/campylobacter/index.html
Kobe Beef: https://en.wikipedia.org/wiki/Kobe_beef
Mastodon: https://en.wikipedia.org/wiki/Mastodon
Geltor: https://geltor.com
The Good Food Institute: https://www.gfi.org
Grocery Outlet: https://en.wikipedia.org/wiki/Grocery_Outlet
Read the transcript of the episode: https://sustainabilitym.at/Paul-Shapiro-Transcript
Watch the full episode: https://sustainabilitym.at/Youtube-Paul-Shapiro
By Daniel Hartz4.7
1010 ratings
In this episode of Sustainability Matters Today, I interview Paul Shapiro, the author of the national bestseller Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World, the CEO of The Better Meat Co., a four-time TEDx speaker, the host of the Business for Good Podcast, and #Champion on Revolutionizing Food through Sustainable Plant-based Blended Meat.
Providing a sustainable solution to the globally rising demand of meat, Paul founded The Better Meat Co., a B2B company helping food-sellers enhance their meat products through blending innovative plant protein formulas into ground meat products. The Better Meat Co gets its name because their blends enhance the taste, nutrition, and the sustainability of meat products, all in a cost-competitive way.
The award-winning business has recently partnered with Perdue Food, the number one brand of fresh chicken in the US, in producing the first-of-its kind chicken nuggets blended with plants and vegetables.
In 2018, Paul released the book, “Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World”, the first book to explore the work of start-up businesses that are growing real animal products outside of the animal.
Please make sure to subscribe to the Sustainability Matters Today podcast to learn more about other champions of sustainability like Paul.
I hope you enjoy the episode!
Resources:
Instagram: @thebettermeatco
Facebook: @BetterMeatCo
Website: https://www.paul-shapiro.com
Clean meat book website: https://www.cleanmeatbook.com
Podcast: http://www.businessforgoodpodcast.com
Brewer’s Yeast: https://www.healthline.com/health/brewers-yeast
BluNalu: https://www.bluenalu.com
Rennet: https://en.wikipedia.org/wiki/Rennet
Campylobacter: https://www.cdc.gov/campylobacter/index.html
Kobe Beef: https://en.wikipedia.org/wiki/Kobe_beef
Mastodon: https://en.wikipedia.org/wiki/Mastodon
Geltor: https://geltor.com
The Good Food Institute: https://www.gfi.org
Grocery Outlet: https://en.wikipedia.org/wiki/Grocery_Outlet
Read the transcript of the episode: https://sustainabilitym.at/Paul-Shapiro-Transcript
Watch the full episode: https://sustainabilitym.at/Youtube-Paul-Shapiro