Sustainability Champions

Why A Plant-Based Diet Is Good For You And The Planet


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In this episode of Sustainability Matters Today, I interview Paul Shapiro, the author of the national bestseller Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World, the CEO of The Better Meat Co., a four-time TEDx speaker, the host of the Business for Good Podcast, and #Champion on Revolutionizing Food through  Sustainable Plant-based Blended Meat.

Providing a sustainable solution to the globally rising demand of meat, Paul founded The Better Meat Co., a B2B company helping food-sellers enhance their meat products through blending innovative plant protein formulas into ground meat products. The Better Meat Co gets its name because their blends enhance the taste, nutrition, and the sustainability of meat products, all in a cost-competitive way.

The award-winning business has recently partnered with Perdue Food, the number one brand of fresh chicken in the US, in producing the first-of-its kind chicken nuggets blended with plants and vegetables.

In 2018, Paul released the book, “Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World”, the first book to explore the work of start-up businesses that are growing real animal products outside of the animal.

Please make sure to subscribe to the Sustainability Matters Today podcast to learn more about other champions of sustainability like Paul.

I hope you enjoy the episode!


Resources:

Instagram: @thebettermeatco

Facebook: @BetterMeatCo

Website: https://www.paul-shapiro.com

Clean meat book website: https://www.cleanmeatbook.com

Podcast: http://www.businessforgoodpodcast.com

Brewer’s Yeast: https://www.healthline.com/health/brewers-yeast

BluNalu: https://www.bluenalu.com

Rennet: https://en.wikipedia.org/wiki/Rennet

Campylobacter: https://www.cdc.gov/campylobacter/index.html

Kobe Beef: https://en.wikipedia.org/wiki/Kobe_beef

Mastodon: https://en.wikipedia.org/wiki/Mastodon

Geltor: https://geltor.com

The Good Food Institute: https://www.gfi.org

Grocery Outlet: https://en.wikipedia.org/wiki/Grocery_Outlet


Read the transcript of the episode: https://sustainabilitym.at/Paul-Shapiro-Transcript

Watch the full episode: https://sustainabilitym.at/Youtube-Paul-Shapiro


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Sustainability ChampionsBy Daniel Hartz

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