Projects fail. Side-projects fail even more. But every once in awhile, a project comes along that shatters expectations (and maybe even a Google Sheet in the process). Yet all too often, we’re left wondering why? Mikael Cho, the CEO and founder of Unsplash, knows the answers to this question. Unsplash was once a side project itself. In today’s episode, Mikael explains which signs to keep a sharp eye on when you’re exploring side projects, and how he transitioned his own into the company it is today.