Half a year doesn’t seem like much time to take a marketing department from idling to racing ahead, but Mary Ford moves fast.

Mary recently became the Chief Marketing Officer of CENTEGIX, an internet of things (IoT) company making emergency alert software. Its main clients are K-12 schools and hotels.

School safety is a potentially heavy subject, but Mary focuses on the positives of what CENTEGIX’s product can do.

“My job as a marketer is to help people understand the day-to-day value the solution brings to those who feel more protected because they're empowered to get help when they need it,” she says.

Although Mary only joined this year, she’s been busy improving CENTEGIX’s brand awareness and profile. When she first came onboard, the company had a website — and not much else.

“We needed to build some basic marketing competencies and fundamentals,” Mary says. Under her watch, the CENTEGIX marketing team launched a social media program and started producing white papers and email campaigns, improving internal communications (especially with sales) and hosting webinars.

Fortunately, working at four startups in the past has given Mary a taste for juggling lots of projects at once.

“I like to build things, and it's fun to see how our marketing function has evolved over the past six months.”

This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.

With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.