YouTube is the second biggest search engine. Yet many companies only use YouTube to house videos for use on blogs, social media, or landing pages.

In fact, only about 9% of US small businesses are using YouTube. So today, we're going to talk about why a strategic approach to YouTube matters.

YouTube is the second biggest search engine. Yet many companies only use YouTube to house videos for use on blogs, social media, or landing pages. In fact, only about 9% of US small businesses are using YouTube. So today, we're going to talk about why a strategic approach to YouTube matters.

Why a YouTube Marketing Strategy Works

Take your professional skills to the next level with Skill Up. Each season brings quick and practical lessons for you to learn everything you need to know about the most sought-after business skills. Advance your career, show off your skills, and grow your business. Hosted by Matthew Brown.

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Why a YouTube Marketing Strategy Works

Why a YouTube Marketing Strategy Works