Betting on ABM? Eddie Casado did just that—and it changed everything. In this episode of Account-Based Beverages, host Jim Gilkey sits down with Eddie Casado, a growth marketer who led Mouseflow's transition into ABM. Eddie reveals what it really takes to make the pivot work, why ABM needs a single operational owner, and how to keep sales engaged with gamification. From rethinking content and ICPs to embedding into sales ops, Eddie shares the exact moves that made their ABM program stick. Bonus: he names the platform and tools that helped make it all click. This one’s a must-listen for anyone considering the ABM leap.

👤 Guest Bio
Eddie Casado is a growth marketing leader with deep experience in campaign strategy and vertical development. At Mouseflow, he led the company's pivot into ABM, taking full ownership of the strategy, execution, and sales alignment.
🔗 Connect with Eddie on LinkedIn

📌 What We Cover

• Why pivoting to ABM was a “professional bet” for Eddie
• The #1 signal for ABM success: full operational ownership
• The risk of letting ABM fall through the cracks between teams
• The role of marketing in guiding accounts from awareness to outreach
• The specific tools Eddie used to gamify sales engagement
• A shoutout to the ABM platform that supported their pivot

🔗 Resources Mentioned

• SalesScreen (gamification tool)
• Enrich (ABM platform)
• ScrappyABM.com/bev — book time with Jim + get a drink on him