Why ABS is Even More Critical During COVID-19If you’re in business-to-business (B2B) sales, odds are you’ve heard the term “account-based selling” more than once.

For companies able to stay afloat, COVID-19 has shifted priorities across the board and placed immense pressure on sales teams’ performance to keep the lights on.

Account-based selling is an approach to sales that prioritizes identifying high-value accounts and implementing a coordinated, cross-functional B2B sales approach to closing those accounts.

How do you coordinate a cross-functional account-based selling strategy?

Your account-based selling strategy should incorporate checkpoints and metrics to track success, just as you would any other sales tactic. | To read full story, visit https://startuparound.com/read/1585947606.224559/Why-ABS-is-Even-More-Critical-During-COVID-19?ref=audio_experience