On this episode, we chat with the Marketing Director for one of the most recognizable brands in the automotive aftermarket. Lawson Mollica of AEM Performance Electronics.

Normally we limit our episodes to 30 minutes, But here’s a few reasons why we’ve extended it to 45mins:

- First…. When it comes to content marketing, Lawson explains why we should be playing like Ty Cobb, not Babe Ruth.

- He gives us insights on their product innovation

- What specific metric convinced them to build a new website after 6 years.

- The content strategy that helped them triple their social media audience while simultaneously decreased the workload of the customer service department

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