Nigeria's premier music award show, The Headies, has fallen from its glory days of cultural significance to becoming increasingly irrelevant as major artists boycott the ceremony and fans lose interest. We explore the decline from the golden era of 2012-2015 to recent failures, analyzing what went wrong and how the award show might redeem itself.

• Poor organization, lack of transparency, and credibility issues have driven away top talent
• Moving the ceremony from Nigeria to Atlanta and Las Vegas alienated fans and created logistical nightmares
• Absence of collaboration with PR firms and resistance to modernization has stunted growth
• The decline reflects broader Nigerian entertainment industry problems with structure and standards
• Solutions include returning to Nigeria, improving transparency, investing in production quality, and embracing collaboration
• Both organizers and artists share responsibility for rebuilding the platform's reputation

The matter does not matter until it begins to matter. Catch up with previous episodes on Spotify and all major streaming platforms, and follow us @battabox on Instagram, TikTok, Twitter, and Facebook for more conversations.

Thanks for listening... visit our website at https://www.battabox.com