It's officially 2020. That means agencies are working on some kind of growth plan for the new year.

But many agencies are nervous about their ability to win new business in 2020. A recent report by consulting firm RSW/US found nearly half of U.S. agencies felt winning business was harder in 2019. And 40 percent feel less confident about the year ahead.

So why are agencies worried? In this episode we talk with RSW/US Vice President Lee McKnight about why he thinks agencies will face growth challenges - and what more agencies should be doing to win business this year.