Tash Insights presents a live talk from Tash Courtenay-Smith, recorded at Built by HER in New York.

Built by HER, hosted by Shopify and EmpowHER, brought together founders, operators and senior leaders in commerce for a hands-on summit focused on making AI practical, tangible and operational for women-led teams.

In this clip, Tash makes a different case for AI adoption. Beyond productivity, she argues that AI is changing how founders process problems, make decisions and move from idea to output.

Using the analogy of training for a marathon, Tash explains why AI fluency needs to be built through daily practice. The founders who gain the most advantage may not be the ones with the most advanced tools, but the ones who get used to solving problems faster, producing work faster and operating at a new pace.

You’ll hear:

• Why AI adoption is becoming a daily operating habit
• How faster output may change the way founders think
• Why AI fluency works like a muscle
• How AI can compress the gap between idea and execution
• Why mundane work can be reduced to create more space for creativity
• What founders should be practising now to prepare for the next five years

This is a useful listen for founders, operators and leaders who know AI matters, but have not yet made it part of their daily way of working.