The more we shop with algorithms and let AI agents shape our decisions, the more valuable one thing becomes: a human who actually knows how to sell. That is the thesis of Season 3 — and there is no better person to open the conversation than Ben Rodier.

Ben is the CEO and co-founder of FrontlineIQ.ai and a repeat entrepreneur with more than 15 years of experience building sales technology, including his earlier company, Salesfloor. While many AI sales tools were designed for office-based B2B reps working from call transcripts, emails, and CRM data, FrontlineIQ was built for a different reality: B2C and field sellers who win or lose the customer in person, in real time.

In this conversation, Ron and Ben explore:

What the “coaching crisis” actually looks like on a Tuesday afternoon on a real sales floor.

Why the problem turned out to be far bigger than the category FrontlineIQ started in.

The honest version of where this technology works, where it does not, and what the skeptics get right.

What AI is revealing from real sales conversations about how top performers open differently than everyone else.

Whether the market is truly ready to pay a premium for human selling — or whether that idea is still wishful thinking.

This is a tactical, candid, and occasionally pointed conversation about the most human work left in business.

Disclosure: Ron recently joined FrontlineIQ as an advisor, which he discloses in the episode.