AI is everywhere right now, but here’s what most people aren’t talking about; most AI projects fail.

In this episode, Sharon sits down with Dr. Curt Rasmussen, industrial organizational psychologist and AI expert, to unpack what’s really happening behind the scenes when businesses try to integrate AI. The issue isn’t the technology, it’s the strategy.

Dr. Rasmussen explains why so many companies invest heavily in AI only to see little return, often due to a lack of understanding of how work actually gets done inside their business or by replacing employees too quickly. This conversation highlights the risks most business owners never consider and why AI must be treated as a foundational part of your business, not a quick fix.

You’ll learn why understanding workflows is critical before implementation, the risks of relying too heavily on AI providers, why AI projects are difficult to reverse once in place, and how AI can support branding and decision-making when used properly. This episode is a must-listen for any business owner considering AI, because the real question isn’t whether you should use it, it’s whether you truly understand how to use it.

Key Takeaways:

• Ai Fails Without Strategy: Most AI projects fail because businesses don’t plan properly from the start.
• You Must Understand Your Workflow First: If you don’t understand how your team actually works, AI can break your systems instead of improving them.
• Ai Is Not A Quick Fix: It becomes part of your business foundation, not a temporary tool.
• Ai Is Difficult To Reverse: Once implemented, it’s not easy to undo or pivot away from.
• Outsourcing AI Isn’t A Quick Fix: Having someone come in to set up your AI, doesn’t remove the need for internal understanding and oversight of how your company and the people there work.
• Ai Has Limits Most People Ignore: Knowing what AI can’t do is critical to using it effectively.
• Used Correctly, Ai Enhances Strategy: It can support branding, decision-making, and growth when used intentionally.

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About Dr. Curt Rasmussen:

Curtis, retired US Navy Chief and PhD industrial-organizational psychologist from York, Pennsylvania, holds 7 pending patents. A bold thinker at the intersection of veteran support, innovative education, AI, neuroscience, and Nordic lore, he rides sport bikes hard and forges practical paths forward with grit and precision.

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

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