In this episode, we discuss why having AI is important for effective and accurate marketing attribution, especially for channels that have historically been difficult to track.

We will cover:

• Marketing attribution and what it means for both advertisers and publishers
• The power of AI and how it solves a major challenge for broadcast stations
• Bold predictions in advertising and attribution

Guest: Paul Cramer - Veritone’s Managing Director of Broadcast Solutions

Follow Veritone on Facebook, Instagram, LinkedIn, and Twitter!