This episode features Cody Plofker, of Jones Road Beauty, and one of the most talked-about voices in the DTC/e-commerce space. The conversation covers how Cody has turned Claude into a full-stack CRO and conversion engine, going 5-for-5 (as he puts it) on winning A/B tests with almost 10% CVR lifts each.

Cody also gets into his end-to-end workflow and how it all starts with his "customer intelligence" markdown file fed by live MCPs ( a combination of Junip reviews, RichPanel CX tickets, OuterSignal, ListenLabs, GA4, Heatmap API). He also covers how he built Jones Road's entire design system inside a GitHub markdown file so he can now one-shot landing pages at an 80% quality rate in a single session.

Andrew and Will dig in with the harder questions from why human taste still matters, why QC agents alone won't save you and how to decide whether to build a landing page first or an ad first, The episode closes on KPIs and how Cody is raising output expectations across the board and tying AI utilization directly into performance evaluations. Key Takeaways:

• How a CRO intelligence process that's pulled from customer reviews, support tickets, surveys, heatmaps, and GA4 can change the quality of your test hypotheses.
• What you're actually leaving on the table when relying on QC agents to catch everything in your AI output.
• Why you should be building your ads & landing pages from a single brief.
• How your team can go from idea to live within 24 hours to get more testing cycles and improve your overall funnel launch standard.
• How to use this analysis to surface winning persona/angle/format combinations you quietly turned off a year ago.
• Understanding how much of your competitive moat actually lives in the quality of data and documentation you've fed into your AI system.
• When you tell your team AI adoption is mandatory and the approach that creates real behavior change.
• What "best in class" output actually looks like now that AI has raised the ceiling on what a single operator can produce.

Tangible Links

• JunipProduct: reviews platform with MCP filejunip.co
• RichPanel: AI-powered ecommerce CX helpdesk - richpanel.com
• OuterSignal: Customer intelligence and data enrichment - outersignal.com
• ListenLabs: AI-moderated customer interviews and surveys - listenlabs.ai
• Typeform: Survey tool - typeform.com
• Granola: AI meeting notes tool - granola.ai
• GitHub: Code repository - github.com
• Google Trends: Trend monitoring - trends.google.com
• Reddit: Community platform - Reddit.com
• ClickUp: Project management software - clickup.com
• Tempo: Recently launched tool mentioned as an example of commoditized software in the design/build space - WithTempo.Ai

To learn more about Cody Plofker and his team at Jones Road Beauty go here: https://x.com/codyplof https://www.jonesroadbeauty.com/

To connect With Andrew Foxwell reach him here [email protected] To connect with Will Sartorious DM Him Here https://x.com/will_sartorius To Connect With Thomas Moen DM him Here https://x.com/thomasmoen To learn More about The Foxwell Founders Community and the conversations, like this one being had go here: www.foxwellfounders.com