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November 18, 2021

Why Alignment with your Marketing Team is Key for a Successful partnership w/ 6sense

26 minutes

The partner program at 6sense has evolved through the years and one of their main focuses as they have grown their partner program was to ensure their Partner and marketing alignment. With this alignment they have been able to bring first in class marketing activities to their partners and create incredible resources that help with partner sourced revenue and compelling stories. Take a listen at how Jeff Wagner, Technology Partner Program Leader, and Courtney Smith Head of ABX at 6sense accomplish this alignment.

What they cover:

[00:04:53] Intros

[00:06:32] The progression of their program over the past year

[00:08:41] Team growth and marketing alignment

[00:15:13] How they measure net new revenue

[00:17:05] CEO buyin and reporting structures

[00:20:43] Marketing alignment

[00:22:15] Adding team members to the strategy mix‍

Resources:

Partnerstack - Partner tracking and payouts.

Sendoso - The leading sending platform.

Reveal - A free account mapping solution.