Sending email “from” an email address that doesn’t really exist is a spectacularly bad idea. In fact, it may even qualify as the Epic Fail of “from” email address ideas.  Because for one thing, people will reply, and they, and their ISPs and spam filters, are going to get ticked off when it bounces.

And for another thing, it reduces your credibility to less than zero. It shows that clearly you are someone who spoofs email addresses (which is hey, what spammers – and usually only spammers – do). And that for some reason – even though in your mind it may make perfect sense – for some reason you are hiding your true sending identity. Even if your subscribers really already know your true identity, it stil looks as if you are hiding it.

Prefer to read it? You can do that here!

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com