Why TED Talk: https://youtu.be/u4ZoJKF_VuA

trust... began to show when we see you are driven by something other than your own self gain.. with trust comes a sense of real value... value is the transfer of trust... which you have to earn why did we start doing this in the 1st place and what can we do to bring our cause to life the absence of why make decisions harder to make you want tbe customer to think which product do i want you to install not which electrician