In his role as research director at NielsenIQ, a consumer intelligence company based in London,  Josh Balsters helps global brands drive product innovation.

Balsters relies on expertise he gained in psychology and neuroscience, both during his PhD and as an assistant professor at Royal Holloway, University of London. 

But when he made the decision to quit full-time academia in 2020, Balsters struggled to tell his colleagues because he worried that he had let them down.

“There’s a feeling...that you’ve taken up a space, taken an opportunity away from somebody else who would have wanted it more,” he says. “I felt much more comfortable talking to people who had done it, who had already left.” 

Ashley Ruba took a different tack. After completing her PhD in psychology at the University of Washington, Seattle, she spent three years as a postdoc at the University of Wisconsin-Madison, before doubling her salary in an industry role.  

After sharing her story on social media, Ruba was bombarded with messages from early career researchers who felt they couldn’t share their misgivings about remaining in academia with colleagues. 

“It seems like there’s a lot of shame, a lot of fear,” she tells Adam Levy in the final episode of Off Limits: an eight-part podcast series exploring topics that are often perceived as taboo in the workplace. 

Previous episodes have covered religious faith, alcohol dependency, bereavement, fertility challenges, and coming out as a transgender scientist. 

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