Why Everybody Hates You

Why and how your company should be talking about sustainability


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Daisy talks to Imogen Hitchcock, owner of communications agency Beaumont. Imogen helps companies to tell better stories and has a particular expertise in employee advocacy programs and in this episode the conversation is all about why and how organisations should better articulate their work on sustainability. 

This episode brings us to the end of our season focused on sustainability and reputation. It was actually the first interview recorded but we deliberately pushed it to the end because it is a really neat summary of why companies should care about sustainability at all, and how to get started on the journey towards changing corporate behaviour and communicating more effectively so you gain some credit for doing so.

You can find the all the data and analysis from the BRODIE Public First Sustainability Sentiment tracker here: http://www.publicfirst.co.uk/sustainability-sentiment-tracker.html

Find all of our episodes - and full transcripts for each one - at https://www.buzzsprout.com/1121639

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Why Everybody Hates YouBy Meyland Strategy