Lessons of a Lashpreneur

Why “Appointment Available” Posts Indicate a Growth Problem


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I ruffled some feathers and created a JUICY debate in a recent Instagram post!

The post was in response to a question I was asked about "How do I advertise that I have appointments available without looking desperate?".

My answer - you don't. And I explained why you don't and what to focus on instead, which was super valuable for the 90% of my audience who is not fully booked.

If you haven’t listened to that episode yet - go check out episode 189 HERE.

The followers who loudly disagreed (and respectfully I might add cause this community is amazing!!) guess what?

They are not the 90% of my audience who are struggling to build a clientele. The overwhelming majority of "I disagree and this totally works for me, so you're wrong" types of comments on this post were from those artists who are pretty much fully booked to which the original post and podcast episode I did on this was not directed at.

However - I don’t let an opportunity to educate and coach pass me by cause people disagree with me - in fact - it excites me to be loudly disagreed with because I very carefully think thru the strategies I teach and how they can be done well to help you grow!

This week’s episode is dedicated to WHY your business is telling you you’ve got a big problem in your business if posting your available appointments on your social media is working to draw in clients!

So whether posting your availability on social media works for you or not - I want you to watch this video where I share…

  • WHY those types of posts work for you if you're fully booked (or close to it).
  • WHY it's actually not a good indicator for the growth of your business if these types of posts are working for you to fill appointments.
  • WHAT 2 things you can do for the growth of your business if you find these types of posts work for you.

If you want to learn how to increase your prices, head over to my instagram at www.instagram.com/thelashpreneur and DM me #priceincrease for my step by step guide on "How to Raise Your Prices".

If you're interested in hiring your first PROFIT-producing team member by the end of the year, DM me #HIRE and let's chat about how I can work with you to do just that.

 

Episode Highlights

  • [3:00] Why the “I’m available” strategy doesn’t work for 90% of my audience.
  • [6:23] What is scarcity marketing and how does it work?
  • [6:54] How do you know when it’s time to raist your prices? 
...more
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Lessons of a LashpreneurBy Tara Walsh, The Lashpreneur

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