Almost every company is investing in AI — but only 1% say it’s actually moving the bottom line. McKinsey’s 2025 AI report just confirmed it.

In this episode, I break down the top findings from McKinsey’s data and translate them into plain English so you can stop experimenting and start using AI to drive real results. If you’re a founder, CEO, or marketing leader wondering why your GenAI investment isn’t translating to ROI — this is your wake-up call.

What You’ll Learn:

• Why AI adoption is high but financial return is still low
• The #1 factor separating high-ROI companies from the rest
• What true AI maturity looks like in 2025
• Why governance and workflow redesign matter more than tools
• How to spot if your team is using AI without your oversight (and what to do)

Timestamps:

00:00 Unveiling the Truth Behind McKinsey's 2025 AI Report

00:38 Introduction to Marketing Trends with Katie Brinkley

00:57 Key Findings from McKinsey's AI Report

01:58 AI Adoption and Its Current Impact

04:35 The Real Value of AI: Workflow Redesign

05:56 Leadership's Role in AI Governance

07:01 Employee Engagement with AI

08:31 Addressing AI Risks and Governance

09:46 Summarizing McKinsey's AI Insights

11:11 Actionable Questions for Leaders

12:36 Final Thoughts and Call to Action

Don’t let AI just be a tool in your tech stack — make it part of your strategy. Take one insight from this episode and bring it to your leadership table. That’s how the 1% are pulling ahead.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

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Facebook: https://www.facebook.com/groups/marketingtrendsnow/

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