A big difference between Apple and most PC makers is that Apple carries a relatively limited product line. At any given point, Apple offers only around five computer models. 

If you walked into a store that sells PCs, on the other hand, you’d have a much wider selection. And Apple’s cheapest computer is still several hundred dollars more than the least expensive PC you can find.

This episode is also available as a blog post: https://www.biovolttech.org/post/faq-why-are-apple-computers-so-much-more-expensive-than-personal-computers