Feel More Buy More

Why are brands removing their logos?


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Tom and Jon get down to the nitty-gritty details about how some brands have been stripping away their logo and the impact that it's had. We talk about a few different campaigns in this episode, here are the links to everything referenced:

  • Doritos No Logo
  • Doritos Dog Ad
  • FeelMore50
  • Paddy Power Huddersfield Shirt
  • Cadbury's Age UK Campaign
  • Lucozade reformulation

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Feel More Buy MoreBy System1 Research


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