In this episode, we’re once again consulting the latest Media Sales Report by The Center for Sales Strategy.  

Today, we’re asking the question, “why are so many media sales managers lacking superstar talent?"

Joining Matt to answer that question and more, is the amazing Beth Sunshine, SVP/Talent Services here at CSS and the head of Up Your Culture a division of CSS focusing on company culture and employee engagement.

Of course, Beth provides such valuable insights, like: 

• How, contrary to popular belief, it’s not poor performers but average performers that weigh an organization down. 
• Why managers can’t nurture their superstar talents by “coaching from the locker room” 
• And, finally, how if a seller has unrealized talent, the right mix of training and feedback can help transform them into a genuine superstar 

Links:

The 5th Annual Media Sales Report

Beth Sunshine

Matt Sunshine

Up Your Culture

The Center for Sales Strategy