The conversation explores the shift from keyword precision to a predictive model in Google Ads. It discusses the failure of traditional strategies, evidence of the predictive model, impact on bidding, and the need for advertisers to adapt to this new model.

Takeaways

• Search is now matching predictions, not intent
• Google Ads has shifted to a predictive model

Full Blog Post: https://www.thesarahstemen.com/blog/google-ads-predictive-era-minimum-effective-dose

Chapters

• 00:00 The Predictive Era of Google Ads
• 05:33 Shift to Predicted Outcomes
• 10:41 Value-Based Bidding and Opacity
• 16:00 Creative and Value-Based Bidding
• 21:21 Adapting to the Predictive Model