If you’ve been observing the general gambling market, you know how it’s been making waves in the recent past. Once seen as a taboo or fringe topic, gambling, especially online, has become a global phenomenon. According to Polaris Market Research, the global digital betting market has already hit $111.44 billion and is on track to reach $277.55 billion by 2034.

And as the industry continues to grow, it is comfortably finding its way into people’s earbuds. Of course, as more people interact with online casinos and betting apps, it’s only natural that they would look for more engaging ways to connect with the culture. And this is where podcasts come into play. Their intimate nature helps turn discussions into conversations rather than lectures, which can be handy for listeners seeking experiences they can relate to.

One fascinating thing is how this type of content seamlessly fits into listeners’ lifestyles. For instance, you could listen to audios during your morning jog, your commute or while you’re washing dishes. Now compare that with reading an article. Can you see why people are increasingly turning to this type of content? And in digital gambling, things haven’t been any different.

A smart marketing channel

Well, for a long time now, betting companies have used different strategies to reach more audiences. Take bonus features, for instance. The tools have been a go-to solution for not only attracting new players but also retaining existing ones. In fact, many companies now compete by offering some of the best sportsbook promos, giving bettors extra value before they even place a wager.

But as the market continues to expand, standing out becomes even more challenging. This is why some operators are supplementing their traditional approach with podcasts. According to Teleprompter.com, approximately 584 million people globally listen to podcasts as of 2025. Looking ahead, the number could jump to 650 million by 2027.

Considering such advantages, you shouldn’t be surprised to see many iGaming companies leaning on podcast content to further their reach in the coming days. Collaborating with celebrity hosts could also help improve brand trust. 

It’s almost like getting a nod of approval from someone who’s “seen it all” in the betting world. Given the increasing popularity of digital scams, these collaborations will likely become a popular way through which betting companies connect with risk-averse users.

It’s all about community and shared stories

Humans, as you may know them, are relational beings. They usually tend to connect more with experiences they can relate to or laugh about. Gambling podcasts tap into this perfectly. When hosts share their hilarious near-misses, it makes the experience feel like a shared adventure. 

Martin Lycka’s Safe Bet Show’s podcasts take this sense of community a step further by addressing a more sensitive side of betting. Instead of shaming listeners who may struggle with problem gambling, Martin often features interviews with different industry experts on a wide range of safer betting topics and industry standards.

Of course, when listeners feel a sense of community, they’ll likely be loyal. And, interestingly, podcast listeners are among the most loyal consumers. According to Buzzsprout, 80% listen to all or most of each episode they download.

In short, it is no accident that iGaming podcasts are gaining popularity. These broadcasts have become handy, especially at a time when many users seek experiences they can relate to. On the companies’ side, podcasts can help penetrate new markets.