Nature would not exist without chemicals. In recent years, however, consumers have become suspicious of all things artificial or chemical, leading to an explosion in claims about the benefits of “organic,” “natural,” and “pure” foods and products. Where did these fears originate? How should we address them? Does marketing drive chemophobia or does science back up our fears? While we may be right to be concerned about what’s in our food, products, and environment, we may be surprised about where the real dangers lie.

Recorded November 17, 2016, at the Coast Capri Hotel in Kelowna, BC.