Before you assume it's a money problem, it might be worth asking a different question entirely.

Giving isn't just about finances. And the churches that understand that tend to see something shift,  not just in generosity, but in the way people show up, invest, and connect to what God is doing. That kind of culture doesn't come from a campaign. It comes from something much deeper.

In this episode, Jason and Chad unpack why people hold back and why the answer is rarely what leaders expect.

In this episode, you'll hear:

• Why people aren't resisting giving, they're responding to something, and what that something usually is
• How trust and transparency directly shape whether generosity grows or stalls in your church
• Why connecting people to the story of what God is doing matters more than any giving strategy ever will

Generosity isn't something you can ask people into. It's something they step into when they feel connected, confident, and part of something bigger than themselves.

Keenly can help you find and tell that story. Visit keenly.org to start the conversation.