Despite growing global demand for sustainable options, plant-based products often remain pricier than their animal-based counterparts. For flexitarian shoppers trying to make climate-friendly choices on a budget, that price gap is a major barrier.

In this month’s episode of ProVeg Talks: Food Industry, host Gemma Chapman sits down with Virginia Cecchini Kuskow, Food Industry & Retail Manager at ProVeg Germany, who is spearheading an ambitious project to help monitor and close that gap.

Together, they unpack:

• The results of ProVeg Germany’s ongoing price study, and why the findings matter.
• The real drivers behind higher plant-based prices.
• How companies can reduce costs without compromising on quality.
• The role of policy, subsidies, and food system reform in creating a fairer market.

If you work in foodservice, retail, or product development, this episode is packed with actionable insights to help make plant-based options more affordable – and more competitive.

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