Big, round numbers exert a huge influence on our lives. Round numbers mold our expectations and shape our behavior—but why? And how can you use them to your advantage? Nicholas Epley, George Wu, and Devin Pope, all of Chicago Booth, gather to discuss the power of round numbers. This recording originally aired on The Big Question Video Series in October, 2014.

Big, round numbers exert a huge influence on our lives. Round numbers mold our expectations and shape our behavior—but why? And how can you use them to your advantage? Nicholas Epley, George Wu, and Devin Pope, all of Chicago Booth, gather to discuss the power of round numbers. This recording originally aired on The Big Question Video Series in October, 2014.

Big, round numbers exert a huge influence on our lives. Round numbers mold our expectations and shape our behavior—but why? And how can you use them to your advantage? Nicholas Epley, George Wu, and Devin Pope, all of Chicago Booth, gather to discuss the power of round numbers.&nbsp;This recording originally aired on The Big Question Video Series in October, 2014.

Why are round numbers powerful?

The Chicago Booth Review Podcast is the audio companion to CBR's coverage of the latest academic research in business, policy, and markets. Each week we dig into CBR articles and videos to examine a different topic in depth, from inflation to artificial intelligence. Join host and CBR editor-in-chief Hal Weitzman for groundbreaking research, explained in a clear and straightforward way.

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Why are round numbers powerful?

Why are round numbers powerful?