Paul helps you recognize just how many opportunities you’re leaving on the table.

Show Notes

One of the great benefits of having a longstanding relationship with a customer is also one of the greatest threats to growing that business—familiarity.

Become “unfamiliar” with your existing customers and bring a fresh set of eyes to see the new opportunities you could pursue with them.

What business is coming to you because the buyer can’t find the solution anywhere else? Recognize and capture those opportunities.

What opportunities are your competitors overlooking? Each unmet need creates an opportunity.

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