In Episode 1 of Nailed It: Business from the Ground Up—titled “Morning Joe with Gibron – Why Buyers Are Scared & How to Beat the Fear”—host Gibron sits down with three front-line pros who see the market from every angle:

• Mike Clover – Senior Loan Officer & Loan Hero, mikeclover.com
• Edward Perez – Roofing contractor & Fortified advocate, pertexroofing.com
• Tawana Keah – Realtor & Home Flipper, plushrealtyllc.com

Over 35 caffeinated minutes they dish out:

• Buyer-vs-renter math for 2025—and why Gen Z hates long-term debt
• Surprise costs: roof repairs, labor tariffs, rising Texas premiums (hello, TDI)
• Brand drive-bys: KERA data drops, GoDaddy hustles, DoorDash dinners, Starbucks lattes, Xactimate estimates, even McDonald’s price creep
• Investor flips, working two jobs, and marketing influence that actually moves sellers

Real numbers, blunt talk, and actionable steps for conquering buyer anxiety—plus a few laughs along the way. Presented by PERTEX Roofing & Construction | Produced by Oevae.com Hit Subscribe and catch part 2, where the panel tackles tariffs, inspection hacks, and the biggest myth about “waiting for the market to crash.