The focus of this discussion centers on the notion that many aspiring children's book authors maintain a tacit secrecy regarding their literary creations.

I discuss the issue that the journey toward becoming a published children's book author is often fueled by an intrinsic passion rather than the pursuit of monetary gain or acclaim. Furthermore, I emphasize the prevalent lack of formal business practice among authors, which often leads them to overlook crucial aspects of marketing and sales.

The episode explores the operational dynamics of hybrid publishing services, which, while adept at producing aesthetically pleasing books, often fall short in providing comprehensive marketing support.

Ultimately, I urge authors to take an active role in promoting their works, recognizing that the success of their literary endeavours is significantly influenced by their willingness to engage in self-promotion and outreach.

The podcast episode undertakes a critical examination of the often-overlooked realities faced by aspiring children's book authors, particularly in terms of the intricacies of marketing and sales.

It elucidates that the motivation behind writing children's literature is predominantly rooted in a passion for storytelling, rather than the pursuit of fame or financial reward.

This perspective sets the stage for a deeper analysis of the challenges authors encounter, notably the alarming statistic that the average self-published children's book sells between 100 and 500 copies in its lifetime, prompting an inquiry into the reasons behind such modest sales figures.

In the discourse, attention is drawn to the misconception that publishing alone constitutes success.

I emphasize that many authors overlook the commercial aspect of their ventures, which significantly hampers their ability to generate meaningful sales.

The exploration of hybrid publishing services reveals a dual-edged sword; while these services can facilitate the publication process, they often do not provide adequate marketing support.

I share insights that highlight the importance of authors recognizing their responsibility for promoting their works, thus framing marketing not as an ancillary task but as a core aspect of their publishing journey.

The episode culminates in a compelling call to action for authors to actively engage in their marketing strategies, suggesting that participating in podcasts can serve as an effective means of reaching a wider audience.

By adopting a proactive approach to promotion, authors can increase their visibility and ultimately contribute to the success of their literary endeavours. The conversation underlines the necessity for a paradigm shift in how authors perceive their roles within the publishing industry, advocating for a more business-oriented approach to storytelling.

Takeaways:

• The pursuit of becoming a children's book author is motivated by passion rather than commercial success.
• Many authors in the children's book genre lack a formal business strategy for their publications.
• The responsibility for marketing and selling one's children's book predominantly falls upon the author themselves.
• Hybrid publishing services can facilitate the production of a beautiful children's book, but often do not provide marketing support.
• Most indie and self-published children's books achieve sales figures ranging from 100 to 500 copies over their lifespan.
• Engaging as a guest on relevant podcasts can significantly enhance the visibility of a children's book author.

Links referenced in this episode:

• kaboosetherockymountainbear.com
• adventuresintheheartofchildrensbookauthors.com
• Helo Girls: The Firefighting Pilot, Hybrid Publisher, Blue Ballon
• Charlie and Sophie's Great Escape, Hybrid Publisher, Miriam Laundry
• There's a Hubbard in my Cupboard, Hybrid Publisher, Fox Books
• SNEAK PEEK EDITION | Papa Rick | Chelsea Story Nook Podcast | Shy to Shine
• https://youtu.be/hDMtSQYS8ZQ?si=hW21pXNiq99LJkWz

Companies mentioned in this episode:

• Amazon
• IngramSpark
• Chelsea Story Nook Podcast
• Adventures in the Heart of Children's Book Authors
• Kaboose the Rocky Mountain Bear

Mentioned in this episode:

Qutro