By Wayne Goldsmith

Why aren’t kids coming back to your sport?

The answer — and the solution — is standing on your sideline.

Your coaches ARE the experience. Every session. Every interaction. Every moment that makes a kid think “I love this” or “I’m done.”

You can have world-class facilities, brilliant programs and big marketing budgets, but what the coach says and does on Tuesday night determines whether that family comes back next week and next season.

Want to grow participation?

Invest in your coaches.

Train them.

Support them.

Value them.

They’re your greatest asset. And your simplest solution.

What's your organisation doing to invest in coaches? I'd love to hear what's working.

Wayne

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