Podcast Theory

Why Aren't More Brands Starting a Podcast?


Listen Later

With the popularity of podcasting continuing to surge, you'd think more brands would see this content platform as THE medium to jump on. And while some brands have indeed made this move, others are still hesitant.

And that's OK. Despite podcasting's growth and evolution, it still needs more time to gain the mainstream velocity that platforms like websites, Facebook, Twitter, and blogs did in years past. Remember when people thought Facebook was just for posting what you had for lunch? Well...even though a TON of food photos get posted every day, it's safe to say Facebook overcame that stigma.

In Episode 23 of Pod Theory, I'm going to share some commentary on why more brands aren't starting podcasts right now, as we speak. I firmly believe this is the time for your brand to get on the podcasting bandwagon. Because eventually, everyone will. And when they do, you'll be ahead of the curve!


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

...more
View all episodesView all episodes
Download on the App Store

Podcast TheoryBy Jason Cercone

  • 5
  • 5
  • 5
  • 5
  • 5

5

41 ratings