In this episode, Charlotte and Rob talk to Amelia Taylor on why attribution and social attribution matter so much in sales and marketing and how you need to be documenting everything! Also a plea to TALK TO THE OTHER SIDE - someone in sales if you're in marketing and vice versa, collaborate and join communications efforts...stop fighting.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

In this episode, Charlotte and Rob talk to Amelia Taylor on why attribution and social attribution matter so much in sales and marketing and how you need to be documenting everything! Also a plea to TALK TO THE OTHER SIDE - someone in sales if you're in marketing and vice versa, collaborate and join communications efforts...stop fighting. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Charlotte and Rob talk to Amelia Taylor on why attribution and social attribution matter so much in sales and marketing and how you need to be documenting everything! Also a plea to TALK TO THE OTHER SIDE -&nbsp;someone in sales if you're in marketing and vice versa, collaborate and join communications efforts...stop fighting. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Why attribution matters

A series that unpicks and teaches all around sales and marketing professions: the good, the bad and the ugly. There are many communities dedicated solely to sales or marketing, but nothing that focuses on the relationship between the two. Our aim: To bring sales and marketing teams closer together. With greater understanding, better results and happier relationships About us: Charlotte,&nbsp;Robert&nbsp;and&nbsp;Sam&nbsp;are senior sales and marketing professionals with over 45 years’ experience between them. Having worked with C suite globally from start-ups to FTSE 250 companies, they’ve seen first-hand the best performing companies always have closely aligned sales and marketing. Find out more at: <a href="https://simplysalesandmarketing.com" rel="noopener noreferrer" target="_blank">https://simplysalesandmarketing.com</a><hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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A series that unpicks and teaches all around sales and marketing professions: the good, the bad and the ugly. There are many communities dedicated solely to sales or marketing, but nothing that focuses on the relationship between the two. Our aim: To bring sales and marketing teams closer together. With greater understanding, better results and happier relationships About us: Charlotte, Robert and Sam are senior sales and marketing professionals with over 45 years’ experience between them. Having worked with C suite globally from start-ups to FTSE 250 companies, they’ve seen first-hand the best performing companies always have closely aligned sales and marketing. Find out more at: https://simplysalesandmarketing.com Hosted on Acast. See acast.com/privacy for more information.

A series that unpicks and teaches all around sales and marketing professions: the good, the bad and the ugly. There are many communities dedicated solely to sales or marketing, but nothing that focuses on the relationship between the two. Our aim: To bring sales and marketing teams closer together. With greater understanding, better results and happier relationships About us: Charlotte,&nbsp;Robert&nbsp;and&nbsp;Sam&nbsp;are senior sales and marketing professionals with over 45 years’ experience between them. Having worked with C suite globally from start-ups to FTSE 250 companies, they’ve seen first-hand the best performing companies always have closely aligned sales and marketing. Find out more at: <a href="https://simplysalesandmarketing.com" rel="noopener noreferrer">https://simplysalesandmarketing.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Why attribution matters

Why attribution matters