In this episode, Helen dives into the often-overlooked benefits of marketing during the so-called "quiet" months of August and December. While many businesses pause their marketing efforts during these periods, Helen argues that these months are actually prime opportunities to gain traction and secure new clients.

She explains that the common belief that everyone is on holiday in August or too distracted by the holidays in December is a misconception. By continuing to market during these times, you can reach decision-makers more easily and stand out in a less crowded market. Helen shares insights on how her own business thrives by booking meetings and securing new clients when others have slowed down.

She also discusses the importance of not letting the end-of-year mindset affect your marketing strategy, emphasizing the value of year-long programs and end-of-year offers. Helen encourages listeners to test this approach in their own businesses, highlighting the potential for significant gains.

Tune in to discover why August and December should be your secret weapons for successful marketing and how to make the most of these months when others are taking a break.

Key Takeaways:

1. Seize the Opportunity in Quiet Months: August and December are often overlooked as prime times for marketing, but they offer unique opportunities to reach decision-makers with less competition from other businesses.
2. Decision-Makers Are More Accessible: With many gatekeepers on holiday during these months, it can be easier to connect directly with decision-makers, increasing your chances of securing meetings and new clients.
3. Year-End and Year-Long Offers Can Drive Sales: December, in particular, is a great time to launch year-long programs or special offers. People are often planning for the year ahead and may be more willing to commit to your services.
4. Don’t Let the End-of-Year Mentality Slow You Down: Many businesses wind down their marketing efforts at the end of the year, but this is the perfect time to push forward and gain a competitive edge.
5. Test and Learn: Helen encourages businesses to experiment with marketing in August and December to see the potential for themselves. Consistent effort during these months can lead to significant growth.

Call to Action: If you found value in this episode, make sure to subscribe, and share it with fellow business owners or managers who might benefit from these tips. Try implementing one of Helen's techniques today and see how it impacts your mindset and productivity. To find out more go to www.exceptionalthinking.co.uk. To book an appointment to talk about lead generation, go to www.exceptionalthinking.co.uk/contact

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