Swardy shares his thoughts on the importance of authenticity in music and how first impressions shape an artist's journey. He discusses why over-polished branding can sometimes feel empty and why under-promising but over-delivering creates a stronger connection with listeners. The magic of music discovery lies in its raw, unexpected surprises. Watch as he breaks down why genuine artistry always stands out.Key Topics: • The impact of first impressions on music discovery • Why over-polished branding can feel hollow without substance • The value of under-promising and over-delivering in music • How audiences connect with raw, authentic artistry • Why music should be about substance over surface appealQuotes: • "The worst thing is something that looks buttoned up but is empty inside." • "Discovering an artist is a precious thing—it shapes how we engage with their music." • "When something looks raw but surprises you with its quality, that’s magic." • "Branding doesn’t matter if the music isn’t there—substance always wins."